February 2010

Socializing With Dru Bloomfield: She Beat the Down Real Estate Market Using Social Media

There are many reasons why social media and real estate mix so well. For one thing real estate is an intensely people business.  Successful agents are defined by how well they treat their customers and are able to deal with them more than anything else. With the vast majority of people starting their home search […]

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Optimizing Your Pay-per-Click (PPC) Campaign – Part 2

Following up on my earlier post “Optimizing Your Pay-per-Click (PPC) Campaign – Part 1″, today I will focus on placement bidding, landing page targeting by keyword and managing the content network. In case you missed the original post I discussed geo-targeting, the search query report and, effective day-parting. Placement Bidding – The natural inclination of

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Four Reasons Why Google Buzz Is Doomed

“Me too”. That pretty much summarizes Google Buzz. It’s obvious they’re trying to take away market share from Twitter and Facebook and quite frankly its not going to work. Most tech types flock to anything Google does thinking the company has some special power. It’s almost a religious experience for techies. If you look closely

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Socializing With Non-Profit Director & Refugee Advocate Kelli Donley

In many ways social media and non-profits are a match made in heaven. Social media is about conversations that are authentic, genuine and transparent. These are all attributes of successful non-profits.  This is not to imply that for-profits can not use social media, but only that non-profits have a built in advantage when it comes

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Socializing With Mortgage Pro & SEO Expert Justin McHood

Continuing in my series of conversations with social media practitioners, today I share with you an interview I conducted with Justin McHood. I’ve known Justin for a few years and we’ve enjoyed a professional relationship due to our shared background in the mortgage industry and our interest in SEO, affiliate marketing and other Internet Marketing

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Optimizing Your Pay-per-Click (PPC) Campaign – Part 1

If you run a pay-per-click (PPC) campaign then you need to constantly optimize its performance. You’re paying for clicks so you can’t afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the traffic is not going to deliver the ROI that you

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