July 2010

Online Reputation Management

Online reviews are the rage and while not every company may be soliciting them, customers on the other hand seem eager to post them online within any forum they find comfortable. Open ended and non-solicited customer reviews can be a very positive element for a company’s marketing.  This is because they’re genuine and consequently the

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Merging Bing AdCenter and Yahoo Search Marketing

Image via CrunchBase I’m really curious to see how Microsoft and Yahoo merge their two independent PPC systems.  Account transitions are slated for October and from what I understand all Yahoo accounts will be converted over to Bing AdCenter accounts. This means your AdCenter account will not be affected but if you have a Yahoo

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