March 2011

Restaurant Brands Using Social Media to Drive Traffic to Local Stores

Many brands are now well into the social media world. It’s no longer a new thing for them and for some social media is an integral part of their overall marketing strategy.  Brands in the restaurant industry seem to be of the latter category and are  making some great strides in leveraging social media to

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The Next Big Thing in Social Media: The Top Five Candidates

Guest post by Frank Eybsen, see bio at end of the article. Social media and online marketing are constantly evolving with new products launched and innovative ideas announced daily. Pinpointing the next big thing certainly isn’t a science, but five new social media platforms have already got people buzzing online. Hashable Hashable helps users to

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How Google AdWords Ranks Search Ads

If you’re getting started on understanding Google AdWords then you’re probably wondering how it ranks the ads. It’s a great question and needs a detailed explanation. For starters bidding high enough on a keyword does not guarantee a high placement on search results. The bid price is one of many elements that are factored when determining

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